‘Young and the Restless’ News: Pop Drops Y&R Same Day – Mal Young Bad Ratings to Blame?

Young and the Restless news says the Pop Network will no longer air same-day episodes of Y&R. The previous day’s episode of the CBS soap now airs at 9 am eastern time. Are dropping ratings due to Mal Young’s poor writing to blame for this significant programming shift?

Young and the Restless – Mal Young Poor Ratings Force Change?

Y&R news reports that total viewers are up 114,000 for the week of October 22 – 25. However, this is still 233,000 below the number of viewers this time last year. Most disappointing, for the eleventh week in a row Young and the Restless has its lowest numbers of viewers in the much-coveted females aged 18 – 34 bracket. This demographic decides advertising rates. Such a decline directly impacts the network’s bottom line.

Many fans will argue that Executive Producer and Head Writer Mal Young is driving viewers away. His horrible writing and history of getting rid of longtime fans favorites are the likely culprit. Doug Davidson, Eileen Davidson, Christian LeBlanc, Mishael Morgan and Judith Chapman have all left the show in the last six months alone.

Y&R – Pop Drops Same Day Episodes

Young and the Restless originally aired daytime on CBS and in the evening, beginning in 2006, on Soapnet. In April 2013, it moved to the TV Guide channel.  Later, it became known as the Pop Network when it rebranded in 2014.

According to their website, Pop TV is “for fans who don’t sit at the outskirts of pop culture making snarky comments. Instead, they live right smack in the middle of it, sharing, creating, and connecting their passions with others. At Pop, fans finally have a destination that celebrates the fun of being a fan.”

Unfortunately for Young and the Restless watchers, Pop is longer be a destination if you missed the show’s first airing earlier in the day. The network had previously shown daily episodes of both The Young and the Restless and The Bold and the Beautiful in the evenings. B&B was dropped completely from the network recently and now Y&R was back-burnered.

With dismal ratings, record lows, and many upset at the changes Mal Young pushed through, is it any surprise? Since Mal Young came on board, watchers went from hopeful to frustrated to downright angry. He dismantled legacy families and flooded Geno City with new faces. Mal Young can do what he wants, but will anyone be left watching by the time he’s done?

Check back with Soap Dirt for all of your Young and the Restless spoilers and news.

 

Heather Brueck

I have been hooked on the soaps for many years. I still remember sitting on my grandmother’s lap as she watched her “stories”. Today, ‘Bold and Beautiful’ and ‘Young and the Restless’ keep me glued to my set. My love of all things soap coupled with my love of writing makes me a perfect fit with the Soap Dirt team.