‘Young and the Restless’: CBS Spins Rating Numbers To Boost Mal Young?

Young and the Restless spoilers hint a recent CBS press release bragging on ratings might be to benefit Mal Young and doesn’t reflect what’s really happening. The network talked up ratings for the week ending October 5 and said Y&R hit 4.04 million viewers. However, that week tied a record low for six straight weeks. That doesn’t sound like good news at all. Is CBS being less than transparent in the way they interpret the numbers? How can a month and a half of record lows be something to brag on? Yet the network did just that, so why?

Young and the Restless – Ratings For The Week Of October 5

While the network crowed about its viewership, the overall numbers per household were down. In most key demographics, the numbers declined as well. Female viewers aged 18-49 tied a low for six straight weeks. Most important to advertisers is the female 18-34 demographic. The ratings for this group tied a low for the ninth straight week. Those are record lows! That doesn’t sound like good news, does it?

Previous Young and the Restless spoilers point out that the week of October 5 was the disastrous Shick wedding. After many stops and starts, it seemed Sharon Newman (Sharon Case) and Nick Newman (Joshua Morrow) would finally live happily ever after. Viewers tuned in by the droves to see them say “I do”. Unfortunately, the wedding didn’t happen. Fans were let down once again with Mal’s storytelling.

Mal Young’s Rating Versus Last Show Runner

Long-time viewers recall that Mal Young took over as Executive Producer and Head Writer from Jill Farren Phelps in the summer of 2016. During Jill’s heyday the viewership for Y&R was 5.11 million. Current total viewership is just 4.04 million. Previously, Young and the Restless spoilers indicate that 377,000 viewers have been lost in the last year alone.

It seems odd that CBS would brag about the current numbers when they were over 1 million less than the previous regime. At the time of Jill’s firing rumors flew over the rationale behind the decision. However, dropping viewership was often mentioned as playing into the move.

Take a look at the numbers below that show Mal Young versus Jill Farren Phelps, the former showrunner, who was supposedly fired for low ratings. See a disturbing trend?

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Mal Young is on a downward trend while Jill Farren Phelps was much more consistent. Jill’s ratings in the key demos were sometimes almost double what he’s doing now. Her numbers were trending down gradually – which all soaps have been doing over the past decade. It’s just a fact of the genre. However, Mal’s numbrs are slip sliding at a much faster rate it seems.

The bottom line is that Y&R does not seem to be benefiting from his running the show. So why is CBS trying to convince us things are going great with a press release celebrating record low numbers?

Y&R – Mal Young In Trouble?

One would think Mal could be in trouble with the downward spiral in ratings. Additionally, negative fan feedback has grown on social media. Losing fan favorites, unhappiness with current storylines and the destruction of legacy families have viewers up in arms. The tweet below reflects many fans’ feelings on the ravaging of longtime fan-favorite characters. Veterans are leaving, newbies are flooding Genoa City and the show doesn’t feel like itself. With the ratings diving down most weeks, will CBS step in to save the soap?

How this plays out for Mal remains unseen. At this time the network seems to have Mal’s back based on their recent press release. One must ask how much longer that support will last. CBS seems committed to him to the end. However, it’s fuzzy math to suggest Young and the Restless ratings are heading in the right direction. To quote Mark Twain, “there are lies, damned lies, and statistics” and it sure seems like all three might be at play here.

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